Recruitment Business Awards 2013 – 4 Reasons Why GrassGreener Group Have Been Nominated - GrassGreener Group

Recruitment Business Awards 2013 – 4 Reasons Why GrassGreener Group Have Been Nominated

In less than one month, GrassGreener Group™ will find out if they’ve won the RBA 2013 award for “Best Executive Search and Selection Firm”.

But the question you might be asking is…


There are plenty of executive search firms out there. Why has GrassGreener Group™ been shortlisted for this prestigious award above such stiff competition?

For the definitive answer you would, of course, have to ask the judges. But here are 4 reasons why we think we might have been selected:

1)      Employee Retention Rate

GrassGreener Group™ believes the success of a recruitment campaign should be measured, not by the speed at which a vacancy is filled, or even by the quality of the shortlist, but by whether the successful candidate remains in position for the long-term.

By carefully monitoring our placements we’ve demonstrated the efficacy of our i-Intro™ system by recording an employee retention rate for our clients, after a minimum of 12 months, of 96%.

The success of our retention rate has also allowed us to create one of the most secure and generous guarantees in the industry:

  • 30-day 100% Money Back guarantee.
  • Up to 12 months free replacement (depending on role seniority).

2)      Innovation and Technology

Our primary innovation is the development of i-intro™, a unique system that combines the strategy we used to locate and assess the candidates, and our own in-house software platform that is used to present the campaign results to the client (

The web-based component of i-intro™ is not a CRM system and it is not intended to replace genuine recruitment skill and relationship management, but it does provide a complementary, online professional tool to manage campaigns objectively, and is particularly valuable where large distances are involved and the position is key.

Shortlisted candidates are sent a confidential “log in” to i-intro™ where they can read detailed role and company information, and upload (with guidance if required) their CV, video interview, references, bespoke behavioural assessments and answers to a tailored key competency questionnaire.

Because all client stakeholders can view these remotely, and comment to each other (and the consultant!)…

  • Queries and reservations are easily resolved,
  • Days and weeks of wasted time are saved.
  • Pollution and costs associated with travel are kept to an absolute minimum.

3)      Committed to Equality

GrassGreener Group™ undertook and passed an official audit by the trade body, the Recruitment and Employment Confederation. Only around 50% pass at the first attempt and this demonstrates our commitment to best practice, full record keeping, fairness and legal compliance.

4)      Charity and Community

GrassGreener Group™ has committed to supporting the Simon on the Streets charity ( which supports homeless and rootless individuals in West Yorkshire. Our pledge, over the next few years, is to raise £100,000 and we have successfully harnessed the goodwill of clients and candidates to help us on our way to achieving this.

In addition to organising the first annual “Sponsored Sleep-out” in 2012, which saw the GrassGreener Group™ team sleeping “rough” for a night, we encourage our own staff to take on individual challenges. For example, in May 2013, our new Marketing Manager, David Congreave, successfully completed a solo National Three Peaks Challenge.

GrassGreener Group™ has also made a long-term commitment to two Yorkshire football teams by providing kit and other equipment. GrassGreener Group United is an amateur football club associated with Thackley County Cricket Club, and has been promoted to the upper amateur division after just two years since it was founded. They now also have a B team which we support.

The Hunslet Warriors Juniors club is a rugby club for children from deprived areas that has also benefitted from kit and equipment supplied by GrassGreener Group™.